In the game of chess 

Every player is bound by use of the same board, the same pieces, and the same rules of the game.

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So what is the difference between a novice chess player and a world champion?

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Simple, it's their understanding and application of strategies.

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In the financial services space, there are thousands of advisors and licensed agents operating throughout the country; most of whom have access to the same financial products and are required to operate within the same regulatory expectation and ethical framework - but who also end up producing much of the same quotes, proposals & typical offerings that so many prospective clients have come to expect.  
 

Therefore, your ability to rise above the competition and produce superior results for your clients rests heavily on your ability to combine and structure certain investment products within a specific strategy in order to increase the potential for better income, growth & better preservation of principal for your clients.